Overview

For our project, we have decided to create a memo for executives and program managers at HP on the effects that game consoles from Nintendo will have on their business in the future. Specifically, we are focusing on HP’s MediaSmart line of televisions, a relatively new line of business for them, and why the current and next generation game consoles from Nintendo may erode their profitability in the future. Finally, we propose that a strategic partnership between HP and Nintendo, where HP embeds Nintendo hardware into it’s MediaSmart televisions, will be beneficial to both companies.